Sandz
Sustainable Packaging and Marketing Campaign
Sandz is a company supplying an alternative to single-use dryer sheets: wool dryer balls. With the goal of sustainable sourcing, this company uses 100% biodegradable materials for the packaging and the product within, reducing the company's carbon footprint and providing a fresh new item to the eco-friendly market that stands apart from competitors. In addition to package design, a marketing campaign was launched to enhance audience outreach and attract consumers. This included holiday-inspired mailers, a magazine advertisement, and Instagram posts.
Programs Used
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Overview
The modern world is becoming increasingly dependent on sustainable resources as the environment begins to dwindle. The objective of this project was to showcase design skills and principles with a purpose, creating a company with a brand identity and completing it with a sustainable package design to accompany their product.
Project Objectives
Vibrant Colour
Maximalist Design
Sustainability-focused brand
The logo
The logo, comprised of a paper boat hat, references the childlike and playful attitude of drinkers, crashed into the rocky shores of Nova Scotia. Bent and beached within the stones, it is literal depiction of the festival name.
The Audience
Sandz was created with the modern college student in mind. As an affordable alternative to dryer sheets, wool dryer balls can be stored and reused many times over, eliminating the need for constant purchasing and replenishing of dryer sheets. With an heavy importance placed on money saving amongst post-secondary students, Sandz has a goal to provide the younger generation with an opportunity to support sustainability with the option to save money along the way.
The Design
Dull brown and green minimalistic designs seem to be the main identifiable featured across sustainable products. To stand apart from the bland store shelves, Sandz packaging utilizes bright colours and maximalist design to jump off the shelves and into your laundry room. With a sleek and compact design, these packages can be easily stores in any dorm room or suitcase.
The Product
With each package comes two wool dryer balls and two bottles of essentail oils used to add subtles scents to your laundry. Not only are the products reusable and 100% biodigradable, but the heat retained within each dryer ball when used in the dryer will quicken the dry time of your clothes, saving energy AND the planet.
Marketing Campaign
In response to the creation of Sandz and their sustainable package series, a marketing campaign including mailers, a magazine page, and instagram posts was created to advertise the dryer ball products along with the varieties of scents available for purchase.
Magazine Page
College students are tired. Textbook readings are often and overwhelming and the last thing they would want to do is spend even more time reading a random advertisement trying to sell them on a product. That's why Sandz created a one page, purely illustrational advertisement. For when they finally get the nerve to book their own doctors appointments and find themselves sitting in the waiting room flipping through magazines, these vibrant colours will surely catch their eye.
Mailers
For deliveries to college apartments and student housing, mailers are the perfect tangible piece to the puzzle. With wool-textured inserts scented with the Sandz essential oils, these mailers are more than a something read and thrown away. They allow the target audience to interact with the product itself so they can experience the Sandz lifestyle.
