UNTitled
Event branding
The 2024 Grad Show titled "Untitled" is a representation of the work, past, present, and future, of the graduates of the Bachelor of Design program at Conestoga College.
With a name and an idea, a visual identity was created, branding the Untitled 2024 Grad Show as something that speaks individually to each graduate while representing them as a whole. Assets created include logos, posters, name tents, personal ID badges, social media presence, motion graphics.
This was created in partnership with Nicki Skelhorn.
Every year, the graducating class of the Conetoga Bachelor of Design program hosts a Gradshow to showcase their work and accomplishments throughout their post-secondary career.
The 2024 Gradshow name, decided by the graduating class, was Untitled - representing the start of a project and creative process in which every design originates. Originality, undefined creativity, and freedom to explore outside the box designs were the inspiration for the title, leaving this project open ended and an eventual branding identity to showcase individuality among each designer.
Logo
Comprised of the deconstructed word
'Untilted', the logo is made to reflect a maze - the exploration process behind designs. Surrounding the maze is an Artboard icon commonly associated with Adobe Illustrator and the process of beginning on a blank canvas where design opportunities are infinite,
Variations
Posters
The abstracted patterns carried throughout all design elements are automatic drawing inspired the the graduates portfolios. These are compiled together to recreate the individual identities of the class while maintaining unity.
Placed into silhouettes to directly represent the class or placed randomly to capture the organized chaos of the design process, each design is coloured with the same 4 colours; slight variations of the iconic RGB associated with graphic design with an addition of yellow to show optimism of what lies ahead.
Social Media
Personal IDS
Each piece of personal identification utilizes the brand assets with both the name tents and business cards bring fully customizable in terms of colour and pattern so that each graduate can select what they feel best represents them.
Website Banner
What would first be seen on the website, the banner is an all encompassing representation of the Gradshow and the students it showcases. Using words that echo the name Untitled to describe the designers accompanied by patterns and colours, this web banner wraps up with all patterns spinning into frame, representing the coming together of grads, professors, and community members.